UGG® Australia Raises Money and Awareness
In 2005, UGG® Australia decided to use St. Jude as the primary charity for every annual Art & Sole celebrity boot auction. Each year select high profile artists, actors, and musicians are asked to hand design a pair of Classic Boots to auction off on the brand's homepage during a fourteen day period in December. All of the proceeds are then donated to further the research for St. Jude. Last year, the 5th annual auction raised more than $105,000. Celebrity participants included: Liv Tyler, Miley Cyrus, Eva Longoria, Matthew McConaughey, Ellen DeGeneres, Martha Stewart, Jessica Simpson, Sharon Stone and many more.
Details
Each participant that agrees to design a pair of UGG® Boots is sent an art kit which includes everything they need from paint to sharpie markers. When finished, each celebrity signs each boot and a headshot before sending back to us. Then the auction begins!
About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fund-raising organization.
For more information, please visit www.stjude.org.



