While UGG Australia selects from a range of premium materials, there are two materials that best define the luxurious comfort of the brand.
As a brand, UGG has set the standard for creating premium products with incredibly plush sheepskin. The mastery of this material in the fine craft of shoemaking is deeply ingrained in our rich history. By fashioning boots, shoes, handbags, apparel and accessories from the finest sheepskin available, we deliver luxurious comfort that feels like nothing else.
UGGpure is the latest addition to the UGG collection of premium materials. It’s a luxurious, natural wool woven into a durable backing that enhances the overall product experience. Featured in linings and footbeds of select Fall 2013 products, UGGpure allows us to deliver a plush sensory experience with every wear.